Types Of Advertising.
One of the benefits of TV advertising is its ability to communicate with a very large group of people. Considered a form of mass media, TV ads work well to attract attention, generate awareness and establish preference for products and services. Because of the broad audience they target particularly through major TV networks TV ads tend to provide general, rather than very specific, messages.
Unlike television radio and Internet advertising, which flash the eye and then disappear, print ads stay on the page. Every time readers look at the page where the advertisement appears, they see the same thing. As long as the publication remains in circulation, the ad also remains in circulation. A single ad in a single magazine may promote a product or service for months or even years before someone places the magazine in the trash. No other advertising method provides that much potential longevity from a single investment.