Thursday, January 30, 2014

What Is Advertising And Different Types of Advertising

What Is Advertising ?

Advertising is about helping people make right choices by informing them about the benefits of products and services. Advertising promotes a product or service or event to its target people. A target people is the portion of the general public that products, services or events were created for to fill a need in the marketplace. Advertising is about attracting attention to a product or service or event– The art of persuasion. About 80% of buying decisions are made by headlines alone.

 Today we are all surrounded by advertising. It is all around us. We cannot escape looking at it or listening to it. Even if we are not consciously looking or listening , the message of advertising reaches and influences us. It is always recorded somewhere in our mind and is recalled when we are planning to buy something or looking for a particular service. The idea is to drive consumer behavior insuch a particular way in regard to a product, service or event.

There are so many advertising channels through which it reachs to its target audience like: newspapers, magazines, radio and television broadcasts, films, stage shows, websites, billboards, posters, wall paintings, town criers, human billboards, flyers, rack cards, the back of event tickets, elastic bands on disposable diapers, bathroom stall doors, cars, taxicabs, buses, trains, subway platforms, bus stop benches, street furniture, airplanes, in-flight seat-back trays, overhead bins, passenger screens, skywriting, shopping carts, stickers on fruit in supermarkets, supermarket receipts, coffee cups, mobile phone screens, opening billboards in streaming audio and video.

Types Of Advertising.

Broadcast ads are tv and radio ads. While tv commercials draw attention to the promotion of products and services with the help of pictures and sound, radio ads reach the target people with the help of sound. In the morning, you switch on the radio to listen to the news or songs and it ends up by advertising message. In TV these days the news or any programme gets interrupted by an advertising message.

One of the benefits of TV advertising is its ability to communicate with a very large group of people. Considered a form of mass media, TV ads work well to attract attention, generate awareness and establish preference for products and services. Because of the broad audience they target particularly through major TV networks TV ads tend to provide general, rather than very specific, messages.

Print advertising refers to ads in printed form like those in magazines, newspapers and fliers. Copy and artwork must work together to hold the reader's interest. Advertisers advertise their products or services in publications that are read by their target people. Print advertising can also include community directories such as those published by a city's chamber of commerce, posters designed to advertise and promote an upcoming event and direct mail promotions mailed to consumers' homes. 

Unlike television radio and Internet advertising, which flash the eye and then disappear, print ads stay on the page. Every time readers look at the page where the advertisement appears, they see the same thing. As long as the publication remains in circulation, the ad also remains in circulation. A single ad in a single magazine may promote a product or service for months or even years before someone places the magazine in the trash. No other advertising method provides that much potential longevity from a single investment.

Internet advertising includes ads on websites, whether its small or big or the colorful banner advertisements at the top of a website or at bottom or at center of the website. Email marketing reaches potential customers through emails containing product information and special offers.
Social network advertising is an online advertising such as Facebook. Advertising on social media networks can take the form of direct display ads purchased on social networks, self-serve advertising through internal ad networks, and ad serving on facebook and others applications through special social network application advertising networks

We are using advertised goods and services every day. We start our day with tea; use toothbrush-toothpaste to brush our teeths; at the time of breakfast, We have a bread, butter and jam, Or some cereal We bath with a soap, use towel and use hair oil . put on undergarments, shirt, trousers, socks and shoes to go to work; we travel by a bus uses petrol or diesel and sit in an office with cupboards, and use a computer, a ballpoint pen . We go to a bank to cash a cheque; an agent calls and you invest in a mutual fund we might go out with colleagues for lunch in the restaurant; in the evening we may go to watch a movie or a play or to listen to a musicor maybe you get back home straight from work and seek entertainment on your television set; you may have decorative lamp stands in our room; if it is summer we may have an fan or an air-conditioner. In winter we use a blower giving you warmth; after dinner we go to bed and sleep comfortably on a coir mattress covered by a bed sheet and matching pillows encased in pillow covers. One could go on and on and we would find that every thing we use is an advertised product. What is Advertising has in some way or the other influenced us to buy that particular brand of the product in question.